German-language website for a window manufacturer, and ongoing SEO

Fra-Rem sells and installs windows, doors and roller shutters for customers in Germany. The owner is Polish, but the company is based in Schöningen near Wolfsburg. The website therefore had to address German customers from the first sentence, with content written for the questions a customer from Lower Saxony asks rather than translated from a Polish website. In addition, the domain had no history in Google, so the new website started with no visibility at all.

I designed and built the website with WordPress, organised by products and the installation service, so that each product group has its own page with a full description. The content was written directly in German, based on how German customers search for windows and what they ask before buying. The enquiry form collects the dimensions and the type of product, so the client receives a specification for the quote straight away.

I build the website’s visibility in Google as part of ongoing work, which I describe on the international SEO page.