SEO · Local SEO
A customer looking for a plumber, a medical practice or a furniture shop rarely scrolls to the end of the results. They look at the three businesses on the map, read the reviews and call. So the whole job is to get into those three or, where the map is out of reach, to win in the ordinary search results. The two routes follow different rules, and in the first conversation you will hear which one makes sense in your case.
Scope of work
The order on the map and in the local results depends on signals spread across the web: your Business Profile, reviews, consistent business details and the content of your website. I work on all of them at once, because improving one and leaving the rest usually changes nothing.
A complete profile has the main and additional categories, the full list of services, the service area, opening hours including public holidays, attributes, and photos with descriptions. Google treats completeness as a sign that the business is active, so a half-completed profile loses to a complete one even at the same distance from the customer.
I set up an easy way to leave a review, with a short link and a QR code for your invoices, email signature or till. If you prefer, I place them there for you. I also remind you to reply to every review, including the weaker ones. Never buy reviews or write them yourself. Google detects these patterns, and the penalty hits the whole profile, not just the suspicious entries.
Your business name, address and phone number (NAP) must look the same in your Business Profile, in the footer of your website, in business directories and on social media profiles. Old details left over from a change of number or a move can weaken the local signal for years. I go through the directories where your business is already listed and correct the entries.
A separate page for a service in a particular town works only when it has content of its own, with projects from the area, directions and details that matter to customers there. Google sees a copy with only the town name swapped as low-value content, and it harms the whole website, so I do not create such pages in bulk.
I monitor searches with and without the town name, because “plumber” typed into a phone counts as a local search for Google. I also check what the businesses ranking above you appear for, and which search terms bring them customers that nobody nearby is targeting yet.
Maps or organic results
The request I hear most often with this service is to be first on the map in a town an hour’s drive away. That does not work, and you should know it before you sign up rather than after three months. The two cards show when the map works in your favour and when the organic results do.
When distance matters most
This limit is strict. The further the business is from the person searching, the lower it appears. In a town fifty kilometres (about thirty miles) away, your profile will not reach the top three on the map, however well you look after it.
When content and links matter most
This takes months of work rather than a week spent on the profile. In return, your reach does not stop at a radius around your address, and a position in the organic results lasts longer than a place on the map.
I apply the same rule to my own business. In the town where my office is, my Business Profile has a chance of a place on the map. Sixty kilometres (about 37 miles) away, the map is not a realistic goal, so there I work on the organic results with content. When I tell you where it is worth competing, I am talking about something I check on my own website every month.
Process
The first weeks look different from the rest of the work. Tidying up the Business Profile and your business details brings results fastest, so it comes first. The following months are ongoing work on the visibility of your website.
I look at your Business Profile, your website and how you compare with other businesses in the area. Search Console shows which search terms already bring your website impressions, and I check whether the profile is verified and whether your business details match everywhere. The result is a list of towns and services worth working on first.
I spend the first month on what works fastest: completing the profile, categories, services, photos, opening hours and service area, and correcting directory entries. The effect usually shows within a few weeks.
Then the work moves to your website. I write service descriptions for real searches and pages for the towns where you work, and I describe projects from the area with the place name. Your Business Profile also gets regular posts, because a profile without activity looks abandoned to Google.
Every 30 days I check the positions of the monitored keywords, impressions and clicks from Search Console and the profile statistics, including how many people called and how many asked for directions. I measure local visibility with tools that check the profile’s position point by point across the whole area rather than from a single spot. Your report includes a map of your visibility in the region, showing the parts of town and the nearby towns where you are among the top results and where there is room to improve. If a town brings no results, I tell you and move the work to where there is a better chance.
Starting the work
Six things are enough to start. Access to the Business Profile is what most often holds things up. Often the agency that built the website five years ago set it up, or someone who has since left the company. Getting management transferred can take up to two weeks, so I start with that.
If you do not have a Business Profile yet, I create it and prepare instructions for the verification. Google confirms that the business exists with a code sent by post to your business address, by phone or with a short video. You complete this step yourself, following my instructions, and I enter the details and check that the profile has been approved.
Other services
For businesses with premises, I run local SEO as ongoing work, with the Business Profile, reviews and the content of your website in the same monthly cycle. Customers check your services and opening hours before a visit, so the profile and the website have to say the same thing.
For companies from the UK and the EU that want customers in Poland: a Polish version of the website, SEO and Google Ads in Poland, copy written by a native Polish speaker.
Expanding into new markets: content written from scratch in the language of the audience, hreflang for every language version, the choice of domain and the keywords people actually search for there.
Analysis before deciding on ongoing work: what holds the website back technically, what the content lacks and why competitors are more visible. Report with recommendations and an action plan.
Adverts in Google Search and Google Shopping: account and conversion tracking set-up, campaign management and a report every 30 days. From €300 net per month; you pay the advertising budget directly to Google.
You will find the prices and scope of each plan on the SEO page. I write a local landing page from OneNet SEO Plus, and OneNet SEO Max adds a second one. If some of your customers come from abroad, a language version of your website and International SEO are worth adding to local visibility, and for Poland there is SEO for the Polish market. A slow website or one that is hard to edit gains little from local signals, and then I start with WordPress speed optimisation.
FAQ
What businesses that want to be found in their area ask about most: the address, reviews, several locations, costs and timelines.
My SEO plans cost €500, €900 or €1,300 net per month, billed monthly with no minimum term. You will find the prices and scope of each plan on the SEO page. I write a local landing page from OneNet SEO Plus, and OneNet SEO Max adds a second one. All prices are net, excluding VAT. The offer is for businesses only.
For the map, in practice yes, because Google calculates the distance to the person searching and verifies the address. In the organic results, an address is not required. What counts there is content, links and whether the website answers the local search. Businesses that travel to their customers can hide the address in the profile and set a service area. They then appear on the map in neighbouring towns too, although they remain strongest around their base.
Ask real customers right after you have done the job, and give them a ready link or QR code. Discounts in exchange for reviews are not allowed, and neither are reviews you write yourself or buy. Google spots sudden jumps and unnatural patterns, and the result can be that all your reviews are hidden or the profile is suspended. Reply to every review, including the critical ones. A calm reply to a poor review makes a better impression on readers than a profile with nothing but top marks.
Each location with its own address and its own customer service should have its own verified Business Profile and its own page on your website, with that branch’s contact details and projects from its area. A shared contact page with a list of addresses is not enough for Google to link the profiles to the website. With three or more locations you usually need a larger plan, because the number of pages and monitored keywords grows.
Tidying up the profile works fastest. Once the categories, services and photos are complete, the profile’s positions usually improve within a few weeks. Work on the website and on reviews builds visibility gradually. The first clear changes in the results show after two to three months, and after about six months the positions usually settle at a higher level. How many reviews you have matters a lot, which is why collecting them from customers is part of the work from the first month.
Yes, and businesses like that make up most of this work: electricians, renovation teams, mobile beauticians and equipment repair services. The profile is then set up as a service business with a service area instead of an address. More of the weight moves to the website, with pages for towns, descriptions of projects in specific places and searches such as “boiler repair” with a town name. Results come more slowly than for premises with an address, but they are achievable.
No. OneNet is a one-person business. I work as a local SEO consultant who also makes the changes, so the profile work, the texts and the report all come from me. Contact is by email, WhatsApp, phone or video call, all in English.
Yes. I work remotely with companies in the UK and the EU, among them a chain of tattoo and piercing studios in the UK and education organisations in Belgium. You deal with me directly, in English. You give my account access to your Business Profile, website and Search Console, and you send me photos and the list of towns you serve. I am available Monday to Friday, 9:00–17:00 Central European Time (8:00–16:00 UK time).
