German-language website for a trades business, with content written for Google search

Alles aus einer Hand combines several trades and sells and installs its products for customers in Germany. The range covers metal fences and gates, carports, balustrades, canopies, conservatories, made-to-measure furniture, garage doors, windows and paving. The company started without a website, so it needed two things at once: a website that would organise such a broad range for German customers, and content that would work on its visibility in Google in Germany from the first day, rather than only describe the company.

I designed and built the website with WordPress. Each group of services has its own section. On every page, the main call to action is a free quote and measurement on site. I wrote the content in German from scratch rather than translating Polish descriptions. The texts are built around the search terms customers in Germany use when they look for carports, fences or conservatories from Poland. They also cover warranty, installation and experience, the points that decide whether a customer chooses a Polish contractor. I describe how I approach projects like this on the international SEO page.