01 · Task
Task
Gold Zäune makes fences, gates, balustrades, metal stairs, gabions and carports in Poland and sells and installs them for customers in Germany. The range is wide, from fence panels to wrought iron fences and motorised gates. The website had to present all of it clearly to German customers and work on its visibility in Google from the first day, rather than only describe the company. It also needed a Polish version with its own content rather than a translation.
02 · Solution
Solution
I designed and built the website with WordPress. Each product group has its own page with a gallery of completed projects, and the price enquiry is the main call to action. I prepared the content in both languages around the search terms that customers in Germany use to find fences and gates from Poland. The texts also cover in-house production, installation and experience, because these points decide whether a customer chooses a Polish manufacturer. I describe how I approach projects like this on the international SEO page.
Since the launch, I have looked after the website’s SEO for the German market and the technical maintenance of the WordPress installation.
03 · Result
Result
Every product group has its own place on the website and its own gallery, and customers from Germany read texts written for their questions rather than translated Polish descriptions. I update and extend the website as part of the maintenance, and the SEO work builds its visibility in Google step by step.
