Two website versions for a wrought iron workshop serving German customers, and ongoing SEO

Polzaun makes wrought iron fences, gates, pedestrian gates, balustrades and window grilles and installs them for customers in Germany. Before asking for a price, a German customer wants to know how the installation works, what the fence is made of and whether they can order a design of their own. The website had to answer these questions before the customer asked them. Over several years, I built two versions of the website for the company, each adapted to what German customers expect and to changes in the industry.

I built the current version with WordPress around a product range divided by type. Separate “Montage” (installation) and “Technologie” (technology) pages answer the questions customers ask before buying, and the website also has an FAQ section and a blog. A free quote is the main call to action on every page, and customers can also send a message on WhatsApp. For cookie consent, the website runs my own banner instead of an external service with a monthly fee, so the consent records stay on the client’s server. I write more about it on the WordPress plugin development page.

Since the launch, I have looked after the website’s SEO for the German market and its technical maintenance.